When it comes to online success, everything’s easy if you
can just create powerful and valuable contents
in your website. However, this is not the case, competition is really strong no
matter niche you may choose or no matter what filed you belong. If you don’t
make great strategies, you may just end up losing. If you want to rise on top
of the search engines, you have to make some tactics. To help you with that,
here are the latest techniques which may prove useful in your SEO works this
year of the water snake.
Quality, quality, quality content – No, this isn’t a typo
error, it’s for emphasis. There has been no other method in surviving SEO since
the beginning than creating a powerful, high quality and in depth content.
Google, the largest institution when it comes to search engine optimization has
been working hard to trim down and remove low quality and useless contents.
Your contents should always be unique, resourceful and of course, richly informative.
Following quality content is of course content marketing.
Experts call this the new SEO. Content marketing gathers a lot of backlinks and
adds great value to the user or whoever reads it. That’s the reason you need to
create more high quality contents, circulate it and allow these contents to be
published on high authority sites together with enough social signals. If you
make this solid, you’ll have your site going up the ladders in no time.
Another thing that should be considered is the AuthorRank.
It came out as an important deciding factor when it comes to SERP’s. It’s on
the work but it’s really promising. Make
sure you have enough information about this to add more value to your website.
Next, we have mentioned it before, the social signals. A lot
people and experts now believe that this is one huge factor for ranking. Its
role continues to grow. A simple share, retweet, mentions, and +1s can pull you
up if you know how to use them.
Next, Mobile compatibility – This does not actually give
direct influence to the actual ranking of your page but it can give you huge
fortunes. Google have seen this and made some efforts on web browsing because
of the increase in the use of smartphones and tablets. Good responsive design
can be a good factor in increasing your visitors regardless of the device they
are using.
Local SEO is the next one. Google actually prefers (or has
already been doing so) local websites and it has been obvious in various search
results. This year, probably this will increase. Those who make use of local SEO will surely reap the benefits in terms of their rankings and visibility.
Things to be considered are map data, listings, citations and reviews.
Images and videos play a very important role in the internet
these days not to mention the power that it gives to SEO. Using different media
brings about results in ranking as compare to text based contents. It’s
recommended that you add different media in your tactics to ensure that you can
hold on to your place.
There you go. There are more factors to consider but these
are the top things you should keep in mind if you want to survive the world of
search engine optimization.
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