SEO Terms

Understanding SEO means understanding what it is and how it works. One must know the basics in order to come up with a better strategy to be used for the website.

Whenever my friends ask me, what is your work? I replied I’m an SEO Specialist, they often replied; “Cool!” What do you exactly do? “I do on-page and off-page seo for a client’s website so its keywords would appear on the SERP, so i must build backlinks for that site to gain some authority and PR”,  Then they reply; “ok, sounds greek to me”. That’s why I have made this article in order for others to make this as a reference for some of the most commonly used words/phrase in SEO.

SEO

SEO or search engine optimization is the process of making a website appears higher on search engine results for a certain keywords or phrases. SEO are divided into two parts On-page and Off-page SEO.

On-page SEO

On-page seo or on-site seo is the process of tweaking your website for a better search engine results. It involves proper keyword research, title tags, description and meta tags to describe what you are trying to offer to the readers or visitors of your website.

Off-page SEO

Off-page seo or off-site seo is the process of building backlinks to further enhance your website’s search engine visibility, authority and page rank.

Keywords

Keywords are words or group of words that best describes the website or a certain page.

Backlinks

Backlinks are links that comes from other related websites which directs to your site. Building as many links on related sites helps make a website rank faster on search engine results. Some examples of building backlinks are: social bookmarking, blog commenting, article submission and directory submission.

SERP

SERP or search engine results page is a page where the search engine would direct you if you search for a certain keywords or terms.

Anchor Text

Anchor Text is a word in an article or webpage that can be click, which directs you to a different website or webpage. Anchor texts are can easily be seen in any website or webpage, they are those words that often underlined or blue in color.

PR

PR or Page Rank is the rank of a certain page base on its relevance, user participation or popularity. It is scaled from 1-10 which 10 being the highest. Some high PR sites include: Twitter which is PR 10, Facebook which is PR 9 and Tumblr which is PR 8.

Source:
Digital Organics