The power of social media plays a great importance in both
online and offline marketing.
We all know that being part of an active community will
certainly boost your popularity or status on society. People will see you as an
important individual if they knew that you are a part of a big community which
is famous and well known for its purpose. Same thing goes on internet
marketing, if your website is a part of a well-known group or community they
would often visit your site out of curiosity or respect since you are a member
of a respected network. In SEO, social networks are being used to build
credibility and to further gain trusts for a certain individual or business.
Social networks are also used for marketing nowadays. Which is the term Search
Engine Marketing or SMM came from. Listed below are some social networks you
can join to further enhance credibility and exposure of your business.
LinkedIn
Linkedin is a social network which primary objective is for
professional networking. To build more connections for people who have
professional occupations are one of it’s goal. Founded on 2002 but launched in 2003, Linkedin is used
by some individuals to find certain companies which they think that can cater
to their needs. For the business owners, it is a great place to advertise and
promote the service or products that they are offering. It is also use by
business owners to build credibility.
Facebook
Who wouldn’t know of this social network? After amassing a
great amount of on the big screen via “The Social Network” which main plot is
how a large social network all begun and what they have been through to gain
such status now. With approximately 900 million users, webmasters see this
opportunity to further gain exposure and audience. Business owners can create a page for their
business or products, after which they can scour the site for any related pages
to connect to. Imagine you can connect to even 1% of all the user, you have
just advertise product or service to over 1 million people.
Twitter
Twitter users can send “tweets” or a text based messages
which are limited to only 140 characters. Business owners use these to
advertise their new products or any update on their business. You can follow
large amount of people so they can follow you back, more followers means more
people will see your “tweet”.
If you are a business owner you might consider tapping into
social network or hire a social media marketing specialist to do the job for
you.
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