Attaining high search engine ranking using unethical methods
is a reason for your site be penalized. Thus, avoiding this unethical ways
could greatly affect your search engine ranking.
There are certain people that will do everything to get what
they want, even if it means using methods that are inappropriate. There are
also these kinds of people in the cyberspace. They often used methods to amass
a great amount of money or to gain exposure for the product or service that
they offer. In SEO these kind of method is called “blackhat”. It is a way to
trick the search engine to make their website rank faster and higher on search
engine results. Some old and new blackhat methods listed below should be
avoided by any seo specialist if they don’t want their site to be penalized or
sandboxed.
Link Blasting
Link Blasting or making huge amount of links in a short
period of time is the most common used blackhat method that is still being used
as of today. It is usually being done by the use of software. It’s main goal is
to automate the whole link building strategy. Software like Scrapebox for blog
commenting, Bookmarking Demon for social bookmarking, Article Marketing Robot
or AMR for article submission are being utilized to achieve this mass linking.
Stealing Pages
Copying or stealing pages is also a factor on making one’s
site to be penalized. Some webmasters or blackhatters often copy a certain high
quality page or website that has a lot of contents related to their niche and
make as if they own it by simply making their copied page indexed or ranked
first than the original one. By doing so, they have made a high quality content
that is suited for their target audience.
Article Spinning
Article spinning or rewriting or making copy of articles to
be used for the website’s content is also a blackhat method. Most often,
webmasters used spun contents to save time and articles. One article can be
made into 50 or more articles with the use of spinning tools or software such
as The Best Spinner and Spinner Chief. Rewritten articles are often use on
article submission and contents for web 2.0 sites (e.g. blogger, weebly,
wordpress, etc…)
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