Search Engine Optimization or commonly known as SEO is not
as easy as everyone thinks. This field of internet marketing is a complex and
very delicate part.
In order for your site to be deemed as a successful one, it
should have appeared on page 1 of the three major search engines (Google,
Yahoo, Bing). Ranking comes with traffic
and with traffic comes sales thus creating revenue for your business. It is
crucial that you must aim for that page 1 ranking or rather the number 1 spot
on your keyword of choice. But as I have mentioned earlier, it is not a “walk
in the park” so to speak. There are certain factors that a webmaster or a SEO
specialist must keep in mind to make that possible. Listed below are some
common mistakes that some webmaster should avoid:
Keyword Density
Though it is not that much important nowadays as compared to
the early days of search engine optimization, but It would surely make your
webpage or website a professional one. No user or visitor would be happy seeing
same keywords or phrase every sentence. Most users would be annoyed and instead
of reading the whole article they would definitely close the page or navigate
to other website. If this happens, your bounce rate goes up and you will lose a
prospective client/customer if your website is offering a service or product.
Keyword density is the percentage of times a certain keyword or key phrases
have appeared or being used in the webpage. A total of 1-3% is deemed normal
and beyond that is called “keyword stuffing” which I will be talking later.
Keyword Stuffing
The excessive use of keyword or keywords best describes what
keyword stuffing is. In the past where Google is not the dominant search engine
on the web, this kind of practice makes a website rank fast. Webmasters use to
overload the meta tags or the content of their choice keywords for a faster
search engine visibility. But that was before; since Google arrives it is
changing the search engine optimization bit by bit and considers unethical
methods or practice to be one of the determining factors to for a website to be
penalized.
Using Irrelevant Keywords
Why would you choose a keyword that does not describe your
products or service?! It is simply self-explanatory, that is why keyword
research is the first thing you must do if you are planning to have a website.
You must choose the keywords that are appropriate on what you are offering. By
doing so, visitors won’t be annoyed if they search for a certain keyword and
the results that they get are not relevant to what they are looking for.
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