This year, you should expect more from search engines particularly Google. The reason is your trusted SEO methods can turn to ash in no time. Even experienced internet marketers are now making some changes in their own strategies to maintain and get better ranking for their search engines.
You may very well remember the wrath that was brought about
by the Penguin update. It gave huge lessons for those who are still doing low
quality contents and spamming their way to greatness. These days, they doing
the best they can to create higher quality, unique and useful contents
alongside right link building methods and better keyword research. This would
also include a more careful On and Off site SEO.
Not following the right measures will give your website a
really bad impression on huge search engines like Google. Obedience to Google’s
rules is very much important. SEO is one of the best ways to get good natural
traffic and eventually can lead to sales. Therefore, in order to survive the
hard competition called SEO, you have no choice but to adhere to Google’s
recommendations. There are important elements in SEO strategies that need to be
followed especially in these modern times.
Another tool that has become more and more popular these
days is called the Author Rank. It’s a
measurement that Google uses to assess the uniqueness and informative side of
the content you are using. Therefore, to make good at this, it’s best to create
a great and highly quality content. Another method is to create and share
different contents. This is to strengthen and increase your site’s internet
exposure and in be shared in various ways. Examples of these are webinars,
videos, images, infographics, blogs and podcasts.
Know Google’s new found role. You may ask what this is all
about. Google has new role these days and it’s being a content provider. To put
this into practice, just put the main idea of
your content first in making your
blog, social media posts, PR’s, feeds, videos and articles to target your
customers. The next thing you should remember is to use the power of social
media in the best way you can. This is the future being revealed to us. If you
want your website to rank well, expose it to social media and widen your
customer base. It’s also a bridge in making the crawls faster and yield quicker
results. Find out more about this by learning from experts like the Digital Organics.
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