Avoid using clashing, loud colors when designing your website. Be sure that your written content is clearly visible and easy to read against the background you choose. A dark color for foreground text against a light background is often more readable for most audiences. If you're unsure about the color combo you've used, solicit feedback from a trusted friend before the site goes live.
Speed is vital online, so be sure your pages load quickly. A visitor who has to wait for pages to load is likely to seek information and help elsewhere. If your site has a reputation for loading slowly, it will be difficult to attract repeat visitors.
